Rent Fetch is usually introduced as a better way to display property, floor plan, and unit listings. And yes, it does that well.

But under the hood, there’s a lot more happening than most teams realize.

Because Rent Fetch is a native API integration, not an embedded listing tool, it comes with flexibility that often goes unused. These are features that already exist, or can be easily configured, but tend to fly under the radar.

Here are a few worth knowing about.

1. Custom Floor Plan Filters (Beyond Just Beds, Baths, Sq Ft)

Most listing tools stop at the basics: bedrooms, bathrooms, maybe price.

Rent Fetch doesn’t.

Because floor plan data is rendered natively, we can create custom front-end filters based on how your community is structured.

Examples include:

  • Separate filters for different phases of a community
  • Grouping floor plans by building
  • Renovated vs. classic units
  • Any internal designation your team already uses

These filters live directly on your floor plans page and update automatically as availability changes.

Nothing is hardcoded. Nothing breaks when units turn over.

This is especially useful for larger or phased communities, where “2 bed / 2 bath” alone doesn’t tell the whole story.

2. Dynamic Property Info (SEO-Friendly, Too)

Rent Fetch can also power dynamic property information across your site using shortcodes.

That includes:

  • Property name
  • Address and NAP data
  • Office hours
  • Phone number
  • Email
  • Custom property details

You can drop this information into:

  • Page content
  • Headings and subheadings
  • Contact sections
  • SEO-focused templates

Because this content is rendered as native HTML, search engines can actually read and index it. No iframe barriers. No duplicated or outdated info.

If you’ve ever updated office hours in one place and forgotten three others, this feature quietly eliminates that problem.

This is one of those features that works quietly in the background—but once you use it, you won’t want to build a site without it.

One update. Everywhere.

3. Forms That Feed Directly Into Your CRM

Rent Fetch includes native forms that can send data directly into your CRM, including platforms like Yardi RentCafe and Entrata.

That means:

  • No third-party form tools in the middle
  • No rerouted leads
  • No missing context

Forms live on your site, match your branding, and still connect cleanly to your leasing workflow.

This is especially useful if you want more control over form placement, layout, or messaging without sacrificing data integrity on the back end.

Here’s an example of a Rent Fetch-powered Yardi RentCafe contact form doing exactly that.

4. Google Analytics custom events

Rent Fetch provides a range of built-in GA-4 events that can be automatically added to your Analytics setup.

Whenever a user clicks into a floor plan, unit, “apply now”, “book a tour”, “call” etc. on the floor plan or property page, it’ll show up in your analytics events.

Learn more: https://rentfetch.io/docs/google-analytics-events/

5. SEO Dynamic Variables

If you’re using SEOPress on your WordPress site, great news! SEOPress allows us to use dynamic variables on Taxonomy and Categories. And now, you can use Rent Fetch variables (bedroom count, bathroom count, square footage, city, etc) to drive traffic to specific floor plan pages.

For example, we can now dynamically insert bedroom count, bathroom count, and city terms on these pages which is HUGE from a discoverability standpoint and doesn’t take any manual effort once those dynamic variables are set.

This can help you compete for long-tail terms like ‘4 Bedroom Apartments in [CITY]’ and it links directly to the specific floor plan in SERP.

Learn more: https://rentfetch.io/docs/seopress-dynamic-variables/

Bonus: Display Entrata Tour Dates Automatically

If you’re using Entrata, Rent Fetch can also pull and display available tour dates directly on your site.

Instead of sending prospects off-site or relying on static messaging, tour availability stays in sync automatically.

Fewer clicks.
Less friction.
More scheduled tours.

Questions about what Rent Fetch can do? Have a new challenge for us? We’re here to help.

If you’re only using Rent Fetch for basic listings, you’re not doing anything wrong.

You’re just not using all of it yet.

And when you’re ready, we’ve got it covered.